Juicy Chemistry hopes to spread the good word about their certified organic range of skin care products at the prestigious trade fair, Vivaness 2019.

City-based Juicy Chemistry that is an organic skincare brand gets ready to participate in Vivaness 2019. In association with BIOFACH, Vivaness is the world’s largest trade fare exhibition for organic/natural personal care, skin care and organic food products. It is to be held between February 13 and 16 at Nuremberg, Germany. Explaining its significance for Juicy Chemistry, its co-founder and Managing Director, Pritesh Asher says that it is the opportunity of a lifetime to participate in this fair that is in its 30th consecutive year. “As Juicy Chemistry is a 100% Certified Organic Skincare brand, we will co-exhibit with Ecocert (the worlds largest organic certification body). We will present over 100 products that are certified by the Cosmetic Organic Standard (COSMOS).”

Juicy Chemistry organises its first-ever pop-up show to highlight the benefits of using organic beauty products

Few years ago, when Pritish Asher checked the label of a cosmetic product, he was shocked at the list of ingredients. While the front label claimed herbs and other skin-friendly ingredients, hidden in the back, was a loaded list of artificial ingredients — sulphate, parabens, and various petrochemicals. “As my family business deals with petroleum products and chemicals, I could understand the hazards of applying it on skin everyday. That was when I decided to provide effective skin care products formulated with nutrient-rich ingredients Nature has to offer,” says Pritesh, who launched Juicy Chemistry in 2014.

From then, Coimbatore-based Pritesh and his wife Megha, started researching on various natural ingredients and understood their properties to develop formulations.

Skincare should not be complex. It should be as simple as eating healthy. With that motto as an inspiration, entrepreneurs Pritesh and Megha Asher, are proud founders of Juicy Chemistry. Juicy Chemistry was born with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer. It was co-founded by Pritesh and Megha in 2014. After completing their high school together in Chinmaya International Residential School, Coimbatore and pursuing higher studies at Griffith University, Brisbane, Australia, they got married in 2009. Pritesh was a Marketing and Management studies student, after which he joined his family business in India, while Megha has a Masters in Journalism and Mass Communication and has done freelancing with leading newspapers and magazines.

According to the couple, the idea of Juicy Chemistry struck them when on a shopping errand, Pritesh, when approached by a salesperson for a newly launched brand of natural beauty products, came across the reality check that the raw materials used for the manufacture of products are far from natural, mostly preservatives, mineral oils, parabens, synthetic colours, perfumes and more. This got them thinking for an alternative, a genuine personal care brand that cared. At Juicy Chemistry, they bring together the elements of nature in perfect harmony to craft pure & nutrient rich products. With over 70 variants, ranging from serums, day creams, body butters, scrubs, foot creams, toners, anti-ageing cream, lip butters, shampoo bars and 10 gourmet soaps, they provide complete facial care, body care, hand & feet care and hair care products.

When not travelling the world to source raw materials for their brand Juicy Chemistry, entrepreneurs Pritesh and Megha Asher have been working towards educating customers on the benefits of using a completely organic skincare range. “We believe in making the customer fully aware of what goes into the products that they are spending on. Most brands claim to be organic, but more times than not that isn’t entirely the case,” says co-founder Pritesh. Born out of a need to create something 100 per cent natural and handcrafted, this skincare line is constantly innovating and recently received their certification from Ecocert, the very first international certification body to develop standards for “natural and organic cosmetics.”

“India does not have a standard for organic cosmetics, which is why we decided to approach Ecocert for a certification — a process that has been on for almost a year,” he shares. Rooted in the concept of using and sourcing raw materials from their native regions, the husband and wife duo extensively work with certified distributors from across the globe. Key ingredients like olive oil is sourced from France, while tea tree water and oil are imported from Australia, tamanu, shea and cocoa butter from Africa, baobab from Senegal and helichrysum from Croatia. “We use 350 ingredients for 120 products that are available on shelves. Each of the ingredients that we use has healing or special properties. Like the Kakadu plum, that is a fruit which is native to northern Australia.” The fruit has 100 times more Vitamin C than an orange, has exceptional anti-oxidant composition and is used in the brand’s hydrating face mask.

The past decade has seen one word rise like the phoenix – organic – and one phrase flung at every instance – read the label. But these words are often used in the health, nutrition, and fitness context.

If you’ve ever tired reading the (extremely complex) label of a cream, shampoo, or a lotion, and had the perseverance to Google search the ingredients, you’re in for a rude realisation of how we’re happily being swindled in the name of ‘natural’, ‘organic’, ‘pure’, etc.

It was a routine Sunday visit to the mall. While pretending to help my wife with the chores, I was approached by a sales person with a brand new all natural beauty product launched into the market. While checking the product, a few of the ingredients caught my attention as we used them as raw material in our manufacturing processes at our petroleum products plant. All I could think of was the oxymoron, where the front of the label was screaming natural and organic, but the label behind was hushing preservatives, parabens, mineral oils, synthetic colours, perfumes and more.

If you are eco-conscious and believe in sustainable, organic and chemical-free cosmetics, Juicy Chemistry may just have what you need

How would you like a Spiced Wine handcrafted soap that has organic botanicals, therapeutic essential oils, deep moisturising butters and the fruity goodness of pomegranate? I know I would love it, as it also promises to heal, protect and moisturise mature skin. The brand new Juicy Chemistry (JC) store in R.S. Puram holds out many more tantalising temptations for those who have a thing for skin and hair products. More so if they are looking for organic, eco-friendly and responsibly created products.

Megha and Pritesh Asher say they have scoured the land and beyond for the best raw materials for their skincare products. Strolling around their shop is fun. Do I take the papaya, mandarin and lemon soap, or the tomato, basil and lemon...?

Pritesh and Megha Asher talk about Juicy Chemistry, their skincare line that’s 100 per cent natural

Did you know that the cream you lather on your face every day contains a thousand chemicals?

Or, that the fruit-flavoured soaps in the market does not contain fruit but a chemical ingredient called Parfum that mimics its smell and colour? Next time, you apply a fairness lotion or a deodorant, ask yourself all these questions, urges Coimbatore-based Megha and Pritesh Asher, the owners of Juicy Chemistry, a handcrafted skincare line.

Juicy Chemistry, an organic skincare line, promises simple ingredients that are not only good for the skin but also for the environment

Going organic is quite the trend these days. We are particular about organic food and lifestyle, but what we often neglect is what we are slathering on our faces. According to Megha and Pritesh Asher, who started Juicy Chemistry, a 100 per cent natural, hand-crafted skincare line, there is a gamut of simple ingredients like organic brown sugar, rice flour, raw forest honey and turmeric that can do wonders for us.

Interestingly, Megha is a criminologist and Pritesh, a manufacturer. What then led the Coimbatore-based couple to launch their label last August? “It was genuine concern. There are chemicals in products that claim to be natural. Even kids use them — they love shower gels which consist of chemicals and plastic beads. Personally, my skin was breaking out. I searched the markets for natural products, but it was of no use. Finally, one day, Pritesh came up with something that worked for my skin. And that’s how everything started,” says Megha at Goli Soda’s Greendezvous event.