Press – juicychemistry

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18 Nov 2017

Building a “juicy chemistry with nature”, is what Juicy Chemistry promises you with their fresh range of skincare products that are custom made for your comfort

Skincare should not be complex. It should be as simple as eating healthy. With that motto as an inspiration, entrepreneurs Pritesh and Megha Asher, are proud founders of Juicy Chemistry. Juicy Chemistry was born with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer. It was co-founded by Pritesh and Megha in 2014. After completing their high school together in Chinmaya International Residential School, Coimbatore and pursuing higher studies at Griffith University, Brisbane, Australia, they got married in 2009. Pritesh was a Marketing and Management studies student, after which he joined his family business in India, while Megha has a Masters in Journalism and Mass Communication and has done freelancing with leading newspapers and magazines.

According to the couple, the idea of Juicy Chemistry struck them when on a shopping errand, Pritesh, when approached by a salesperson for a newly launched brand of natural beauty products, came across the reality check that the raw materials used for the manufacture of products are far from natural, mostly preservatives, mineral oils, parabens, synthetic colours, perfumes and more. This got them thinking for an alternative, a genuine personal care brand that cared. At Juicy Chemistry, they bring together the elements of nature in perfect harmony to craft pure & nutrient rich products. With over 70 variants, ranging from serums, day creams, body butters, scrubs, foot creams, toners, anti-ageing cream, lip butters, shampoo bars and 10 gourmet soaps, they provide complete facial care, body care, hand & feet care and hair care products.

16 Feb 2018

Juicy Chemistry’s skincare products now come with a globally recognised organic certificate

When not travelling the world to source raw materials for their brand Juicy Chemistry, entrepreneurs Pritesh and Megha Asher have been working towards educating customers on the benefits of using a completely organic skincare range. “We believe in making the customer fully aware of what goes into the products that they are spending on. Most brands claim to be organic, but more times than not that isn’t entirely the case,” says co-founder Pritesh. Born out of a need to create something 100 per cent natural and handcrafted, this skincare line is constantly innovating and recently received their certification from Ecocert, the very first international certification body to develop standards for “natural and organic cosmetics.”

“India does not have a standard for organic cosmetics, which is why we decided to approach Ecocert for a certification — a process that has been on for almost a year,” he shares. Rooted in the concept of using and sourcing raw materials from their native regions, the husband and wife duo extensively work with certified distributors from across the globe. Key ingredients like olive oil is sourced from France, while tea tree water and oil are imported from Australia, tamanu, shea and cocoa butter from Africa, baobab from Senegal and helichrysum from Croatia. “We use 350 ingredients for 120 products that are available on shelves. Each of the ingredients that we use has healing or special properties. Like the Kakadu plum, that is a fruit which is native to northern Australia.” The fruit has 100 times more Vitamin C than an orange, has exceptional anti-oxidant composition and is used in the brand’s hydrating face mask.