Rice Water Shampoo: These 5 Rice Water Shampoos Will Give You Long, Shiny, and Strong Hair Like the Koreans

Rice water is a staple in Korean and Japanese beauty rituals for long, strong, and shiny hair. Rice water contains starch, a component rich in vitamins, antioxidants, and amino acids. Here, we're listing five rice water-enriched shampoos to restore the health of dry, damaged, and thinning hair.

Juicy Chemistry partners with Assiduus Global to expand global presenceRead more

With Assiduus Global’s platform, Juicy Chemistry will be able to seamlessly integrate with various marketplaces such as Amazon, eBay, Walmart, and other channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction, the company added.

Inside: Juicy Chemistry's digital marketing footprint

Launched in 2014, personal care brand Juicy Chemistry - alongside their makeup range Colour Chemistry, aims to bring in new trends in the organic personal care segment. Co-founder Megha Asher shares what led to the brand's birth and how their social media strategy has taken shape.

Juicy Chemistry and Ikonic Me launch exclusive wedding season beauty boxes

This wedding season, Juicy Chemistry, one of India’s leading organic beauty brand, and Ikonic Me, a trusted leader in hairstyling tools, have come together to launch the exclusive Juicy Chemistry x Ikonic Me Wedding Season Boxes, the perfect wedding gift, a thoughtful bridesmaid hamper, and a much-needed self-care indulgence all in one. This limited-edition collaboration is curated especially for you to go from desk to desi in just 10 minutes.

When the Chemistry is Right

Juicy Chemistry was started in 2014 with a mere Facebook page. Megha Asher, COO and co-founder, Juicy Chemistry initially led a fashion house and would visit exhibitions across the country to showcase her designs and would take Juicy Chemistry products along. This helped her and Pritesh Asher, CEO and co-founder, Juicy Chemistry interact with customers and understand the feedback around the products.

Retail India News: Juicy Chemistry and Mommy Shots by Amrita Unveil 'Scars are Beautiful

In honor of Women’s Day, Juicy Chemistry and Mommy Shots by Amrita join forces for the 'Scars are Beautiful' campaign, shedding light on the beauty of postpartum bodies and stretch marks. The campaign, launched on March 5th, 2024, features 11 mothers proudly displaying their bodies and sharing their motherhood experiences to inspire other women to embrace their bodies and change societal perceptions.

Bookmark these homegrown beauty labels for clean, high-performing products

Juicy Chemistry’s foray into make-up introduces India’s first certified organic make-up range. Their lip crayons have swiftly gained cult status, thanks to their intensely pigmented formula delivering rich, vibrant colour in a single stroke. The buildable and blendable formula allows users to customise coverage and intensity, while their versatility extends to these working beautifully as blush and eyeshadow.

Juicy Chemistry forays into performance skincare with 'Juicy Actives' launch

Designed to offer clinical-grade efficacy while maintaining organic compliance, the debut range features three formulations targeting brightness, clarity, and radiance, Juicy Chemistry announced in a press release. The brand described the collection as sensitive-skin and beginner-friendly, combining natural ingredients with scientifically extracted actives.

Organic Sunscreens That Actually Work

This brand is known for its certified organic and natural products. Their mineral sunscreen uses zinc oxide to provide sun protection. With an SPF of 40 and PA++++, it offers high protection while also being moisturising.

Juicy Chemistry Offers All-Organic Personal Care Products, Promises Authenticity

While looking for a natural/organic skincare brand at a mall, husband-wife duo Megha and Pritesh Asher stumbled upon a salesperson who claimed to be selling all-natural products. But Pritesh, who was then running his family’s petrochemical business, was shocked when he read the ingredients listed. The brand offers 130 SKUs under its key categories, including skin, hair and body care. It launched an organic make-up range called Color Chemistry in November 2022 and said nearly 75% of the new product range got the ECOCERT nod.

Crafting Organic Excellence: The Juicy Chemistry Journey with Pritesh Asher

In the world of organic beauty, few brands have made as remarkable an impact as Juicy Chemistry. Founded by Pritesh and Megha Asher, this dynamic duo has revolutionized the skincare industry with their commitment to purity and efficacy. In an exclusive interview with Raamesh Chandra, Pritesh Asher opened up about the journey from humble beginnings to global recognition, offering a glimpse into the daily life and mindset of an entrepreneur dedicated to making a difference.

Best body washes to beat the heat this summer. Say goodbye to ordinary soaps and indulge in something special

Juicy Chemistry’s Blood Orange and Geranium Body Wash is refreshing and keeps skin fresh for longer. This energising organic body wash gently cleanses, brightens, and nourishes the skin.

Sunscreens that Need to be in your Vanity all Year Long

Do you wear sunscreen every day? Even when indoors? Well, if the answer is no, then you should start. While the monsoon is on its way, we can't seem to steer away from the scorching heat. Experts say it helps prevent skin cancer, slows down ageing, evens complexion, and provides overall healthy skin.

How Megha Asher Turned Kitchen Experiments Into A Global Beauty Brand

At the Digital Women Awards 2025, Megha Pritesh Asher, co-founder of Juicy Chemistry, was recognised in the E-commerce category for building one of India’s leading certified organic personal care brands. Juicy Chemistry creates certified organic skincare that is powered by nature and proven by science, with a strong focus on transparency and purity.

Retail India News: Juicy Chemistry Redefines Clean Beauty with New High-Performance Skincare Line

Organic personal care brand Juicy Chemistry has taken a significant leap forward in the skincare space with the launch of Juicy Actives, a next-generation skincare line that bridges the gap between nature and science. Combining advanced biotechnology, organic compliance, and biocompatible actives, this new category sets a fresh benchmark for performance-driven, natural skincare solutions.

10 vegan makeup and skincare products you'll want to add to your vanity shelf now

It is easier than ever to shop your values in 2020—whether you want to support a brand that is cruelty-free, or want your purchase to contribute to a charity, there are beauty brands and products that cater to whatever you're looking for.

Introducing the best anti-ageing facial mists in the biz

An all-in-one formula, it hydrates, purifies, tones, refreshes, and balances the natural pH level of skin. Crafted with nothing but 100% organic Bulgarian rose water, it delivers an instant hydration boost, plumping up skin with moisture and making it look radiant from deep within.

Skincare starter kit for brides: products that give you guaranteed glow

Contrary to what people may think, facial oils don’t really cause oiliness and greasiness if used right. That means, you need to really check on the kind of oils that offer long-term benefits for your particular skin type.

Naturally Organic

When Coimbatore based couple, Pritesh and Megha Asher started looking around for some natural-based skin care products, the majority of the products they found in the market had some percentage of chemicals in them.

5 organic indian skincare products for oily, acne-prone skin

My expectations from a toner as fairly minimal. However, I love using hydrating tones. Especially the ones with a good nozzle, which reduces the effort of dabbing a cotton ball all over your face.

6 scrubs and balms that will save you from chapped lips in winter

This incredibly nourishing balm is a mix of fatty acid-rich rosehip, blood orange that is chockfull of antioxidants and moisturising oils like avocado and almond. Leave it on overnight as a mask to wake up with softer lips.

The 10 best organic soaps which work wonders for healthy, glowing skin!

The perfect organic soap for babies may not be the easiest to find, but this product by Juicy Chemistry sure makes the task at hand a lot easier. Made from a cold-press technique, this organic soap is one that can be used for you and your baby alike.

How to build a skincare routine

Even as I write this, my skin is layered with a nice squeeze of vitamin C and a kick of retinol and peptides, my rose quartz Gua sha stone is chilled and ready to slide, and I come to realize, my daily ritual of serum application has turned into a full hygge experience.

Toners 101: 5 toners you need to try for their herb-based formulation

Cleansing, toning and moisturising are the trifectas of a flawless beauty regime. Between cleansing and moisturising, a toner sets the tone for radiant and glowing skin. They work wonders by shrinking pores, minimising acne and balancing the pH levels of your skin.

5 makeup-removing towels which make cleansing easier and zero-waste

A pure cotton product, this mitt is a bit more rough than the others on our list, making it better for those who don’t have sensitive skin. It gives a thorough scrub to the skin, helping dislodge dirt and dead skin well.

The 'green' list: Last-minute holiday gifts for your loved ones

Hibiscus, Onion & Bhringaraj Shampoo Bar by Juicy Chemistry - From one the most popular brands in the growing sustainable beauty business in India, comes this shampoo bar that condition the hair as much as it cleanses the scalp.