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Naturally Potent
Naturally Activated™

Ecocert Certified Natural Serums that deliver hydrophilic phyto-actives and micronutrients in their most bioavailable, active, and stable form.

Active Ingredients

Hydrophilic Nutrients

Cellular Extraction™

The Juicy Surprise? Cellular Extraction™

How can we capture a plant’s true DNA into our serums, in a way that has never been done in India before? Through the science of Cellular Extraction™️ - a revolutionary process that harnesses water-soluble phytonutrients into a hydrating delivering system.

This unique extraction process bio-mimics a plant’s complete nutrient profile (as they exist in the plant matter) into a liquid matrix. Cellular Extraction™️ is carried out in an airless environment under high pressure with increased osmolarity to dispense active nutrients rapidly into the extractant without compromising the molecule’s cellular integrity. This allows us to deliver an entourage of water-soluble phyto-actives in their most stable and active form.

What’s in the bottle?

Hydrophilic Nutrients

Our Naturally Activated™️ Serums a.k.a. The Juicy Actives™️ contain powerful phyto-actives such as Vitamin A, Vitamin C, Salicilin, Quercetin, Procyanidins, Ellagic Acid, Bromelain, Amino Acids, and several others that actively promote skin and hair health. They’re derived from naturally occurring and wild-harvested ingredients such as Kakadu Plum, Willowbark, White Tea, Pineapple, Mountain Pepperberry, Sea Fennel, Davidson Plum, Roselle, Queen Garnet, Blood Pink Finger Lime, Licorice, and many more.


As all extractions require a carrier solvent and so we’ve chosen a liquid matrix of glycerine and water. Since our nutrients are hydrophilic, they need to be suspended in a water-based matrix to give them a viable environment to stay active. We use only purified rain-harvested water to ensure we do not take away from the fresh water supply.


Apart from providing a conducive environment for the molecules to stay active and stable, the Glycerine base also extends skincare benefits. Being a humectant, it tends to prevent moisture loss through the skin. Its emollient properties help hydrate the skin, relieve dryness, and soothe inflamed skin. Our glycerine is sustainably sourced, food-grade, and vegetable-based.