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Get Your Skincare Basics Right with the CTM Routine

Skincare is the new age of self-care, as an increasing number of people are taking interest in maintaining their skin. Skin is the largest organ of our body and helps protect us from environmental conditions and pollution. And to protect it, we need to follow a CTM routine regularly.

What is CTM Routine?

Our skin acts as a defensive barrier against germs, dirt and pollution, and deserves attention, love and care similar to other body parts. Cleansing, Toning, Treating and Moisturising (CTM) is a basic and minimal skincare routine that we must follow to maintain optimum skin health.
A gentle yet effective CTM routine with the right products cleanses the skin, delays skin ageing and boosts skin hydration leaving it glowing. The essential CTM steps are to be followed two times a day, once in the morning and once in the evening.

But there are certain factors that decide your CTM routine steps. These factors determine which products to use when to do the CTM routine as well as how frequently you need to do it.

Factors for CTM Routine

  • Skin type
    Your skin type is the foundation of your skincare routine. The products you choose for CTM will depend on your skin type as the skin conditions are associated with it. Pick a cleanser, toner, serum and moisturiser that is designed for your skin type only.
    • Weather
      Weather conditions also determine your CTM routine. Changing your CTM routine according to changing weather and seasons is the only way to balance the changes in your skin.
    • Age
      Age is also a factor that helps you determine the products in your CTM routine. Teenage skin is usually oily while mature skin feels dry as our skin undergoes a lot of changes. We need to include moisturisers fortified with ingredients that help in combating wrinkles, fine lines and other signs of ageing.
    • Skin conditions
      Your CTM routine will also depend on skin conditions such as acne or acne marks or dehydration. The products targeted at specific skin conditions are formulated with ingredients that help with it.
    • Suitability
      When it comes to the CTM routine, it all comes down to your individual skin. Even natural skincare ingredients don't suit everyone the same. So one should always use the products with ingredients which suit their concerns and skin type well.
    • Lifestyle
      Your lifestyle will determine the product usage as well as the frequency. People who are into more physical activities might find the need to cleanse their skin often due to excessive sweating.

    How To Do CTM Routine?

    Start with Cleanse

    Cleansing is the first and essential step to taking care of your skin. It removes the accumulated dirt and grime off the face and preps up the skin for the next steps.

    It is as good as cleaning a slate before we write something important. If cleansing isn't done rightly, the next steps in the CTM routine are not effective.

    A good cleanser will gently yet effectively cleanse the skin without stripping the sebum from the skin. If your skin feels tight after cleansing, your cleanser is too harsh and needs to be switched.

    Follow Up With Tone

    Toning the skin is the next step that helps to rehydrate, soothe or treat the skin after cleansing. A toner is used to take off a cleanser residue if any remains.

    It can also help normalise the skin’s pH level. Some toners even help calm acne or tighten pores.

    We have organic face toners made from steam-distilled flower waters for all your skin concerns.

    Treat Your Skin

    While cleansing, toning and moisturising are the basic steps that everyone needs to follow, treating your skin with serums helps target your skin concerns.

    Serums have a high concentration of active ingredients that can help target acne, dullness, acne scars, uneven skin texture, dark circles, hyperpigmentation and signs of ageing.

    Our organic serums have a potent concentration of natural actives derived from the cellular extraction of ingredients. This makes them highly effective yet extremely gentle for everyday use.

    Finish With Moisturiser

    CTM routine is incomplete without moisturising. A good moisturiser helps to revitalise and replenish the skin while making it soft and smooth.

    Its job is to seal in the moisture to build the skin’s protective barrier and prevent water loss. Our organic face oils provide moisturising and nourishing benefits while reducing the signs of ageing and promoting softer, glowing skin.

    Juicy Chemistry’s organic skincare range is certified by Ecocert France and is made from 100% pure oils and botanical extracts.

    Some Important Points To Note for CTM Routine

    • Perform a patch test before including any product in your routine to rule out skin irritation or allergies.
    • Do not introduce all new products at once in your routine. Include them one by one in your CTM routine.
    • Stick to a skincare routine for a minimum of 4 weeks before gauging whether it is working or not.
    • If you have a severe skin condition like acne, it is best to consult an expert.
    • If you use makeup or sunscreen during the day, use our cleansing balm to remove it before following a CTM routine.


    1. How many times should we do CTM?

      CTM routine should be followed twice a day once in the morning and once at night. If you use makeup or sunscreen remove it first and then follow CTM.

    2. Should I moisturize at night if I have acne?
      Yes, moisturizer should be used irrespective of your skin type or condition. A moisturizer suitable for your skin type will help minimize acne.
    3. Is Rosewater a toner?
      Yes, rosewater is a toner that helps balance out the sebum as well as maintains the skin's pH levels.