Cellular Extraction™️

The Art of Extracting a Plant’s Authentic DNA into a Liquid Matrix

Cellular Extraction is an innovative technique that captures water-soluble plant extracts (the entourage) into a liquid matrix while preserving the integrity of the plant material.

What is ‘Cellular Extraction™️’?

This distinctive method mimics the natural movement of phyto-compounds found in plants into a liquid matrix (carrier solvent) by utilizing gradients. Cellular extraction occurs in pressurized, oxygen-free environments with heightened osmolarity to establish a balance between a plant cell and the extractant surroundings. The hydrophilic (water-soluble) molecules then permeate through the cell membranes, rapidly diffusing into the hydrating liquid matrix composed of water and glycerine.

Why Choose 'Cellular Extraction'?

Through comprehensive research, we discovered that Cellular Extraction is the sole method that provides a complete entourage of phytoactive nutrients. It guarantees that the cellular integrity and stability of the molecules remain intact. CE effectively conveys the entire profile of both water-soluble and oil-soluble phyto-compounds, making them as bioavailable as they are in the original plant – for extended durations. The compounds are transferred into a hydrating delivery system that is primed for formulation, preserving the phyto-activity of the molecules.

CE genuinely captures the essence of plant matter in a liquid form without degrading or stressing the molecules. They remain 100% active, stable, and gentle.

What is a ‘Liquid Matrix’?

The liquid matrix serves as the carrier solvent in which the phytonutrients are directly delivered through cellular extraction. This hydrating medium creates an optimal environment for the molecules, protecting them from degradation post-extraction. It ensures that the plant nutrients are extracted in their most active state and are ready for formulation.

Why Use Water and Glycerine in the ‘Liquid Matrix’?

All extraction techniques necessitate a solvent to facilitate the process. We have selected a combination of water and glycerine that effectively attracts hydrophilic nutrients while maintaining cellular integrity and providing enhanced hydration benefits for the skin.

Glycerine acts as a natural humectant, helping to prevent moisture loss through the skin. Its emollient properties assist in hydrating the skin, alleviating dryness, and soothing inflammation. In serums, glycerine enhances the product's penetration ability and prepares the skin for subsequent skincare steps.

Our glycerine is sustainably sourced, food-grade, and derived from vegetables. We utilize rain-harvested and purified water to ensure we do not deplete the valuable public water supply.

Juicy Actives™️

Juicy Actives is a collection of hydrating serums that are naturally activated from wild-harvested plant materials, designed to penetrate deeper into the skin layers to treat, repair, and heal. Our serums deliver a rich entourage of hydrophilic phytonutrients, including Vitamin C, Antioxidants, AHAs and BHAs, Amino Acids, and Phenolic Acids, in their most active form, making them as bioavailable and effective as the plants themselves.

Essentially, Juicy Actives align with our existing product range. They are 100% plant-based, sustainably sourced, potent, and certified.

However, they differ in formulation. These are water-based serums containing 0.5% or less food-grade preservatives, ensuring that pure and potent phytonutrients are safely delivered to the skin.

Juicy Actives represent India’s first-ever range of 100% Active plant-based serums formulated through Cellular Extraction.

What Do Active Ingredients Mean?

Our serums are crafted with active phytonutrients just as they exist in the plant matter. The active compounds in our serums constitute 99.5% or more of the formulation. Since the phytonutrients are extracted directly from the plant into a carrier solvent, our serums provide an entourage of actives that are as effective and gentle as the plant itself. Cellular Extraction guarantees that there is no loss of cellular integrity during the extraction process.

Delivered through a water-based medium, the active ingredients are easily absorbed and penetrate deeper into the skin to hydrate and support skin renewal.

With the introduction of Juicy Actives, we now offer holistic skincare solutions and a complete 100% Natural, Sustainable, and Active routine, which includes:

Cleanse - Tone - Treat - Moisturize - Protect

How Do Juicy Actives Fit into Your Routine?

Juicy Actives are meticulously formulated with selected ingredients to address various skincare concerns such as acne, clogged pores, aging, pigmentation, hair loss, and more.

Depending on your skin concerns, you can choose an appropriate Juicy Active and incorporate it as the third step in your daily skincare regimen, following cleansing and toning but before moisturizing and applying sunscreen.

Explore our collection of Juicy Actives today. Click here.