Hair Care

3 Reasons Why Natural Surfactants Are Good For Your Hair

Cleansing your hair is important for its growth and maintenance. Product buildup, sweat, excess sebum and exposure to pollutants can cause your hair and scalp to get dirty. Using a natural and organic shampoo can help you in effectively cleaning your hair and maintaining a healthy scalp microbiome.

Increased awareness about the benefits of using natural and organic ingredients is ultimately leading us towards certified organic shampoos that are gentle and effective for our hair. While 100% natural shampoos and shampoo bars seem like the perfect solution, they can often be difficult to use and incorporate into a new routine. This is where ‘natural surfactants’ come into the picture. To find a well-formulated organic shampoo formula successfully, it is important to know some facts about natural surfactants.

What Are Natural Surfactants?

Surfactants are cleansing and foaming agents that are used to formulate cleansers for your skin and hair. They can be naturally derived or synthetically manufactured.

Natural surfactants come from natural sources. After extraction, they go through minimal processing that makes them compatible for further formulation. Juicy Chemistry’s newly launched Organic Moisturising Daily Use Shampoo is made with two such natural surfactants - cocamidopropyl betaine and decyl glucoside. Let’s find out more about them -

  • Cocamidopropyl Betaine -
  • It is a natural and biodegradable cleansing agent derived from coconut oil. It is an amphoteric surfactant which makes it mild in nature. It is known to thoroughly cleanse your hair and scalp without causing static or frizz.

  • Decyl Glucoside -
  • It is a natural and biodegradable foaming agent that is usually derived from corn starch. It is a non-ionic surfactant that is known for creating a rich lather without damaging your hair. It functions even better when combined with cocamidopropyl betaine in organic shampoos.

    Benefits Of Using Natural Surfactants For Hair Care

  • Easy To Use
  • Many conventional shampoos need to be diluted in water before using. However, natural surfactants are mild and create a soft lather. Most shampoos made with natural surfactants can be readily used on damp hair without any dilution. Hair care formulas made with natural surfactants are also easy to include in a routine because they don’t usually require our hair to go into a transition phase. 

  • Gentle Formula
  • Natural surfactants such as cocamidopropyl betaine and decyl glucoside create a mild lather that is gentle on not just our scalp and hair, but also our skin and eyes. Their "non-stripping" nature makes them gentle to use on a sensitive scalp too.

  • Frizz-free Hair
  • We love using natural surfactants in our new shampoo formula not only because they are gentle, but also because they keep your hair soft and frizz-free.

    In addition to being a mild surfactant, cocamidopropyl betaine also provides moisturising and anti-static properties to the hair. It reduces frizz and flyaway hair. 

    Decyl glucoside is known to deeply cleanse your scalp and remove grime while improving the moisture-retention capacity of your hair simultaneously. This makes it our go-to shampoo ingredient to prevent dryness and frizz.

    Why Does Juicy Chemistry Use Natural Surfactants?

    The term “natural surfactant” can be used to denote any type of cleansing agent that might have some relevance to nature. It is often used as a greenwashing term too, which affects the status of formulations that are made using certified natural surfactants.

    At Juicy Chemistry, we assume accountability for the claims we make. This is why we decided to choose COSMOS certified natural surfactants in our new shampoo formula. The COSMOS certification is one of the highest standards for recognising natural raw materials. It guarantees that these surfactants don’t have any adverse effects on our skin, hair and overall health.


    Transitioning to 100% natural shampoos can be puzzling for people with different hair types and concerns. So, to meet you halfway, Juicy Chemistry has formulated a Certified Organic Moisturising Daily Use Shampoo with natural surfactants that have undergone minimal processing. This change allows us to not only make your hair wash routine simpler, but also include botanical extracts such as organic oat milk, rice water and aloe vera juice in superior percentages to the formula for keeping your strands moisturised, soft and shiny.

    Frequently Asked Questions

    How is Juicy Chemistry’s old shampoo formula different from the new one?

    Both our old and new shampoo formulas are gentle and effective for cleaning your scalp and hair. However, since our old shampoo formula is completely made with saponified cold-pressed oils, your hair can take some time to adjust to it. This is known as the transition phase.

    Juicy Chemistry’s freshly launched Organic Moisturising Daily Use Shampoo is made with a blend of natural surfactants, oils and plant extracts that cleanse your hair gently and leave it soft and moisturised. There is minimal to no transition phase involved with our new formula.

    What are biodegradable surfactants?

    Biodegradable surfactants are those that decompose easily or in a shorter period of time. This ensures that once these natural surfactants enter drains or waterways, they don’t cause pollution. Cocamidopropyl betaine and decyl glucoside that are used to formulate the Juicy Chemistry organic shampoo are two such examples of biodegradable surfactants.


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