India’s 1st complete product range to be certified organic by ECOCERT (France) in accordance with COSMOS v3 standards

  • OUR STORY
  • WHY WE DO WHAT WE DO…
  • WHY CHOOSE JUICY CHEMISTRY?
  • OUR KITCHEN
  • SUSTAINABILITY

OUR STORY

Juicy Chemistry was co-founded by Pritesh & Megha Asher in 2014, with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer.

After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha discovered that products simply lacked efficacy. Disappointed, she wanted to try the organic route. 

While shopping at the mall, the couple encountered a salesperson trying to sell natural products. On reading the ingredients-list, Pritesh was surprised to see mentions of ingredients that were used as raw material at his petroleum products manufacturing unit!

“I handed the product back to the salesperson, and all I could think of was the oxymoron, where the front of the label was screaming natural and organic, the label behind was hushing preservatives, parabens, mineral oils, synthetic colours, perfumes and more”

– Pritesh

A deeper study into personal care products and their ingredients made the couple realise that even baby-care products contained potential irritants. What’s worse was that many brands claiming to be organic and natural couldn’t be further from the two terms. On sharing their thoughts and findings with friends and family, Megha and Pritesh realised that there was little to no awareness about what an ‘organic’ or ‘natural’ product really is and how certain synthetic additives could potentially cause harm in the long term. Whether it was a blatant lack of awareness amongst consumers or there was no truly ‘organic’ brand available, it was clear that there was an obvious gap in the market.

Coming from a manufacturing background, Pritesh was well-versed in complex formulations and manufacturing techniques, among other intricacies of running a business. The couple decided to put his knowledge to use in an endeavour to create a truly organic skincare line powered by the goodness of Mother Nature.

Deep thought, effort and research go into creating Juicy Chemistry products that contain no synthetic additives or preservatives. The products are concentrated, contain no water and are all certified organic by ECOCERT.

WHY WE DO WHAT WE DO…

“Everything we need for healthy and beautiful skin is available from nature’s lap, and to believe that labs can produce better ingredients than Mother Nature is just a fad…”

– Pritesh

Our philosophy is pretty simple. It’s in our motto; it’s in everything we do – “organic by nature”. Our no-nasty promise is something that we loudly and proudly talk about because our customers deserve nothing less. Unlike commercial brands that often mislead consumers about the “greenness” of their products, our products are both clean & effective, and give our clients a cosmetic experience as close to what nature intended.

Skincare is the most basic luxury! A luxury that we feel should be without any collateral damage. When we are so conscious about the food we eat, why should choosing skincare be any different? After all what goes on, goes in! At Juicy Chemistry, by selecting the finest natural ingredients, we harness the power within them to boost the vitality of this most precious and sensitive organ. The idea being, if it’s good enough to eat; it’s good enough to go on your skin.

We bring you the right mix of foods to nourish your skin by embracing the simple yet effective properties of the ingredients. Produce obtained in its purest form, without any preservatives, additives, synthetic oils, or perfumes is at the heart of Juicy Chemistry.

“When we say its Organic it is Organic.
Going chemical free should not be a matter of choice; it should be a way of life!”

– Megha

WHY CHOOSE JUICY CHEMISTRY?

“If traditional wisdom is of any indication, freshness is the key to efficacy! At JC we strongly believe in keeping the ingredients raw and products preservative free to ensure maximum benefit.”

– Megha

At Juicy Chemistry, we believe shopping for personal care products for you and your family should be both delightful & holistic. Personal care should not just be a sweet smelling experience, but should create the perfect harmony between the body, mind and spirit.

By drawing inspiration from nature, and understanding the power of its rich flora, we help create the perfect chemistry between you & nature. Our unique formulations are designed in house and every ingredient earns its place to achieve a specific result. We carefully mix our ingredients in precise quantities and make our products in small-batches to ensure maximum effective shelf-life. Each product is handcrafted with the finest local produce and organic essential oils, to make your Juicy Chemistry experience a sheer indulgence!

In addition to our commitment to provide pure & green products, we also believe that consumers have the right to know the ingredients in their product. We proudly list out every ingredient used in our product so that our customers can make informed choices. Start looking at the labels in your skin care products for ingredients. The more you read about cosmetic ingredients, the more you will be able to make informed choices. We provide you with the starting base for a sound understanding of the beauty industry and the importance of using natural and organic products. It’s all about creating your “Juicy Chemistry” with nature!

Go on…Choose Juicy Chemistry and enjoy stress free shopping!

OUR KITCHEN

A product is only as good as the ingredients used to create them!

From the lush fields of Kashmir to the intoxicating mountains of the Nilgiris, from the mineral rich Dead Sea to the majestic Alps, we travel great lengths to source the finest and the most nutrient rich ingredients the region has to offer. These rich & exotic ingredients are skillfully incorporated into our products using our precise manufacturing techniques, bringing together the delicate balance of powerful active ingredients with exceptional functionality.

At JC, the formulations are carefully created with a blend of essential oils, butters, base oils and botanicals, each serving as a powerful nutrient source for our skin. In our kitchen, the thumb rule is clear, to use simple yet effective ingredients. Skincare should not be complex. It should be as simple as eating healthy. In our quest to craft products that are in its purest and raw form, we replaced petroleum and petro-chemical based derivatives with natural ingredients.

By doing so, we compromise shelf life for purity! Shorter shelf life, but better health wise”

– Megha

We understand the physical and chemical properties of each ingredient and how they complement each other during our formulations. As a result, our products offer maximum therapeutic benefits upon application. What distinguishes JC from other commercial skin care brands is that while we are committed to using only all natural ingredients we do not sacrifice the effectiveness of the product.

We believe that nature’s bounty is not only plentiful but also has the answers to most of our ailments!

SUSTAINABILITY

The concept of Juicy Chemistry revolves around sustainability. As our products do not contain any harmful chemicals like parabens, phthalates, and sulphates, they do not cause harm to waterways, and marine life. We source our raw materials in an ethically sound manner from small farms and suppliers. 

By being kind to the Earth, we are being kind to ourselves. At Juicy Chemistry we recognise this basic fact and work every day towards making every aspect of our business more sustainable.

No Nasty Promise

We ensure that our products are and will always remain free from harmful chemical.

Against Animal Testing

We love our furry cuddlies and we never test our products on animals or buy raw materials tested on animals.

Biodegradable products

We use all natural ingredients that pose no risk to the water ways, marine life, and human health.

Recyclable Packaging

Our products are minimally packaged with recycled and recyclable materials. Our packaging is highly recyclable; please ensure you wash it before dropping off at your recycling centre.

Organic Ingredients

We strive to use organic ingredients for all products. We source only from trusted and certified suppliers.

Environment Conscious

Juicy Chemistry was born with a focus on skin health. However, most of our principles align with environment health as well. What we take from nature, we try to give back.

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