Vitamin C Brightening Serum

Brightens Skin | Boosts Collagen | Reduces Pigmentation

₹780 ₹999 MRP inclusive of all taxes
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Kakadu Plum is one of the world's highest sources of Vitamin C. This naturally activated skin brightening serum protects the skin against photo-damage, inhibits tyrosinase and boosts collagen synthesis. It is rich in Ascorbic Acid and antioxidants like Gallic and Ellagic Acids that help reduce dark spots, blemishes and brighten the skin.

This certified natural skin brightening serum:

  • Hydrates the skin
  • Promotes an even-toned skin
  • Inhibits oxidative stress and UV damage
  • Promotes well-ageing

How are we able to capture a plant’s true DNA into our serums, in a way that has never been done in India before?

Through the science of Cellular Extraction™️ - a revolutionary process that harnesses water-soluble phytonutrients into a hydrating delivering system. This unique extraction process bio-mimics a plant’s complete nutrient profile (as they exist in the plant matter) into a liquid matrix (rain-harvested water & glycerine). Cellular Extraction™️ is carried out in an airless environment under high pressure with increased osmolarity to dispense active nutrients rapidly into the extractant without compromising the molecule’s cellular integrity. This allows us to deliver an entourage of water-soluble phyto-actives in their most stable and active form. Click here to learn more about Cellular Extraction™️.

Please Note: You might receive the product with a pump packaging or a dropper packaging. The images shown are for digital representation purposes only.


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How do I use it?

Here's how you should use our skin brightening serum: 

Step 1:

Cleanse your face and use a hydrating toner. Let it absorb completely.

Step 2:

Shake the bottle and take one pump of the skin brightening serum. Apply it on dry skin and wait till it is fully absorbed.

Step 3:

Follow up with a suitable facial oil and sunscreen.

Use: AM

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Here’s why we’re the real deal.

  • Cruelty free
    and Vegan

  • No Colours

  • No Synthetic

  • Cellular

  • Hydrophilic

  • Wild Harvested

  • GMO

  • Freshly

  • Active

know more

More info

Care & patch test

This vitamin c brightening face serum is suitable for everyday use and is recommended for All Skin Types. 

PATCH TEST is advisable before adding a new product to your routine. Apply the product on your jawline/inner elbow and observe for the next 24 hours. If there’s no reaction, you can apply the product to your face. For sensitive skin, continue the test for 7 days. This helps ensure you are not allergic to any ingredient. If irritation occurs, please discontinue the use of the product and consult a dermatologist.


If you have switched to an all-natural/organic product for the first time, your skin may go under a detox before you start observing results. This detox period is commonly referred to as Skin Purge that results in a temporary acne flare-up.

The skin purge period varies from individual to individual and can last up to 4 to 6 weeks. 

Should you continue using the product if skin purges? 

Yes, you can continue to use the product if it's skin purge and not an allergic reaction. Eventually, you'll notice the skin starts clearing out between the 4th to 6th week. 

We would recommend consulting a dermatologist to check if it’s a skin purge or a reaction.

Additional Notes

  • Pump out the serum only on dry and clean palms. Secure the cap tightly after each use.
  • Use the serum within 6 months from opening.
  • You may refrigerate the serum, but DO NOT put it in the FREEZER.


We all are unique and so is our skin. It is possible that an ingredient may not suit everyone alike and one may develop an allergic reaction in certain cases. We recommend discontinuing the product in case of any signs of discomfort your body may indicate after using the same product. Do reach out to us for further assistance.


Kakadu Plum (Terminalia Ferdinandiana Fruit) Cellular Extract, Citric Acid (0.2%), Sodium Benzoate (0.1%), Potassium Sorbate (0.1%)

Manufacturer Info

Juicy Chemistry Private Limited. No 106, First Floor, Ramalingam Road (West), R.S. Puram, Coimbatore - 641002, Tamil Nadu, INDIA

Origin Country


Research Papers

We take utmost care in sourcing the best ingredients from across the world. Click here to know more about them.

Ask us why

What age group can use this serum?

You can use this vitamin c brightening serum if you are 13 and above.

Is this a unisex product?

Yes, this is a unisex product.

Can expecting and breastfeeding mothers use this product?

Yes, however, we recommend consulting with your physician prior to use.

Does this serum contain essential oils?

This serum does not contain essential oils.

Can serum bottles be reused?

Yes. A few good washes with soap and warm water will thoroughly cleanse the bottle. Dry well and bottle would be ready for the next use.

What is the shelf life of this product?

Shelf life is 18 months from manufacturing and 6 months from opening.

Did you know ?

Sedimentation in our Vitamin C serum is normal since its 99.5 % cellular plant extract.
Just shake well before use !

Our go-to starting point? Asking Why.

We're extremely curious people. We can only assume you too are curious when it comes to the world of personal care, and rightfully so. That’s why we insist on addressing the ‘Whys’ you'd need to know before you buy.

Why these ingredients?

Kakadu Plum Fruit Extract is the richest natural source of Vitamin C and a potent antioxidant. It also hosts phenolic compounds such as Ellagic and Gallic Acid. This superfood helps improve skin elasticity, promotes well-ageing, reduces the appearance of pigmentation and soothes inflammation.

Why this source?

Our Kakadu Plum Fruit Extract comes from Australia because this potent fruit is native to this continent. As far as Vitamin C goes, Kakadu plum is almost 50 times more potent than even the juiciest oranges.

Why this formulation?

This skin brightening face serum delivers super nutrients like: 

Vitamin C promotes a more even-toned, supple and firmer skin. 

Ellagic Acid combats sun damage, soothes inflamed skin, and promotes brighter and more radiant skin tone.

Gallic Acid inhibits the appearance of pigmentation due to UV exposure, boosts elastin synthesis, and reduces oxidative stress.

Quercetin strengthens the skin's protective barrier and heals skin inflammation. 

Lutein is a carotenoid that supports antioxidant protection and promotes healthy skin.

Vitamin E is a potent antioxidant that improves skin hydration levels and promotes healthier and more supple skin.

Amino and Phenolic Acids actively hydrate and soothe the skin.

Why trust this works?

100% Active Ingredients - Our serums are extracted from organic and wild-harvested plant matters using cellular technology that captures the plants' water-soluble phytoactive nutrients without compromising their cellular integrity. They penetrate deeper through the layers of skin to treat, repair, and restore the skin's youthful glow. 

Certified Natural Vitamin C Skin Brightening Face Serum.

This Skin Brightening face serum is Dermatologically Tested for Safety and Irritation.

Allow our ingredients to introduce themselves.

Kakadu Plum Fruit Extract

Used as a traditional medicinal fruit by aboriginal people, Kakadu Plum fruit extract is a powerhouse of antioxidants such as Vitamin C, Phenolic Compounds and Flavonoids. They actively target pigmentation, promote well-ageing and restore the skin's youthfulness.

Nutritional Value

Vitamin C, Ellagic Acid, Gallic Acid, Quercetin, Amino Acids, Vitamin E

Putting Beauty to the test.

COSMOS Natural
Our serums are certified natural by ECOCERT as per COSMOS V3 guidelines. Our commitment to the customers has always been to provide the best of organic and natural products and this certification is a testament to our commitment.

Dermatologically Tested
Our products are safe for use and have been tested for the same. But it is possible that certain ingredients may not be suitable for your skin so it is always advisable to do a patch test first and verify biocompatibility.

Natural. Tested. Certified.

Each and every formulation of ours undergoes rigorous testing to ensure it meets ECOCERT's standards. That's how we've earned the coveted ECOCERT badge - The ultimate standard of Certified Natural.

  • COSMOS Certified Natural

  • GMP (Good Manufacturing Practice Certification)

  • ISO 14001:2015 ISO 9001

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Customer Reviews

Based on 190 reviews
good..product but.quite.pricy

old price was good , atleast once in a year bring it in price range of 500 rs for 30ml

Thank you for your feedback and for appreciating our product. We do run great promotional offers occasionally, which can provide significant savings. Please keep an eye on our website and social media channels for updates on these promotions. We hope you'll find these offers helpful for future purchases.

Team JC

Neha jha

my skin is very oily and sensitive. also i have pores and their scars.
please suggest which one should i try for better skin? vitamin c serum or helichrysum and rosehip facial oil?

Swati Yadav

nice product

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