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Meet the husband-wife duo from Coimbatore who founded Juicy Chemistry to bust the myth of labs being better than Mother Nature –

The past decade has seen one word rise like the phoenix – organic – and one phrase flung at every instance – read the label. But these words are often used in the health, nutrition, and fitness context.

If you’ve ever tired reading the (extremely complex) label of a cream, shampoo, or a lotion, and had the perseverance to Google search the ingredients, you’re in for a rude realisation of how we’re happily being swindled in the name of ‘natural’, ‘organic’, ‘pure’, etc… Click here to read more

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More than just skin deep! – Deccan Chronicle

Skincare is most basic luxury – a luxury that should not involve any damage. When we are so conscious about the food we eat, why should our skincare be any different?

Though many of us have this concern in mind, Coimbatore based couple Pritesh Asher and Megha Asher made it a reality through their organic skin care line. Juicy Chemistry (JC)

Launched in 2014, Jc was born with the goal of providing effective skin care products formulated with the purest and the most nutrient rich ingredients that nature has to offer. ” We were concerned about the amount of chemicals and plastic…  Click here to read more


Present continuous!

With the festive season and the mandatory gift-giving frenzy upon us, here are some interesting gifting options

What can one gift a friend, colleague or client? It is a tough decision because you know how often you have just given away stuff you have got from others or pushed them to the back of the cupboard and forgotten forever. It happens all the time, doesn’t it? Sometimes, we come across odd gifts that we can’t even remember who gave us, when or even why… Click here to read more


Going au naturel

Juicy Chemistry, an organic skincare line, promises simple ingredients that are not only good for the skin but also for the environment

Going organic is quite the trend these days. We are particular about organic food and lifestyle, but what we often neglect is what we are slathering on our faces. According to Megha and Pritesh Asher, who started Juicy Chemistry, a 100 per cent natural, hand-crafted skincare line, there is a gamut of simple ingredients like organic brown sugar, rice flour, raw forest honey and turmeric that can do wonders for us… Click here to read more


A fragrant business, made in Coimbatore

The fragrance of a thousand roses hits you the minute you walk into the workshop of Juicy Chemistry, the hand-made cosmetics brand started by Megha and Pritesh Asher in Coimbatore. Throw in uplifting whiffs of mint and soothing lavender and you’ll get the drift.

Bottles of all-natural essential oils line the shelves, and hand-made soaps bursting with goodness, are arranged on a table. Huge bowls are filled with creamy, fragrant concoctions. Pritesh fusses over them like a possessive father, checking if things are just right… Click here to read more

September double30

Juicy Chemistry Your skin’s new best friend – Tulip

Juicy Chemistry was co-founded by Pritesh Asher and his wife Megha Asher in 2014 with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer… Click here to read more


Getting the chemistry right

Pritesh and Megha Asher on Juicy Chemistry, their skincare line that’s 100 per cent natural

Did you know that the cream you lather on your face every day contains a thousand petrochemicals? Or, that the fruit-flavoured soaps in the market does not contain fruit but a chemical ingredient called Parfum that mimics its smell and colour? Next time, you apply a fairness lotion or a deodorant… Click here to read more

Juicy Chemistry- Simplified Skincare