Who knew a simple lotion to nourish the skin contained a whole slew of unpronounceable chemicals, a product claiming natural, had barely any natural ingredients or that yummy smelling shower gel had carcinogenic ingredients? A random trip to the mall turned out to be a complete eye-opener!
Juicy Chemistry was co-founded by Pritesh & Megha Asher in 2014, with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer.
After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha found that the products simply lacked efficacy. Disappointed she wanted to try the organic route. But, a chance encounter with a sales person, trying to sell natural products, made Pritesh realise that some of the ingredients listed were used by them at their petroleum products manufacturing unit as raw material!
“I handed the product back to the salesperson, and all I could think of was the oxymoron, where the front of the label was screaming natural and organic, the label behind was hushing preservatives, parabens, mineral oils, synthetic colours, perfumes and more”- Pritesh
A deeper study shockingly revealed that most personal care products, including baby care contained these harmful ingredients! As they shared their thoughts with family and friends it increasingly became clear that there was either very little awareness about such chemicals present in products and their adverse effects, or there was no alternative available for consumers to switch to a skin care brand that was truly natural. Either way there was an obvious gap in the market.
Coming from a manufacturing background, Pritesh had learnt and specialized in complex formulations and manufacturing techniques among other intricacies of the business. They decided to put this knowledge in use to formulate a unique skincare line to provide simplified solutions.
By digging deep into Nature and its methods of renewal and rejuvenation, Juicy Chemistry’s products were formulated. The intensive research into essential oils and traditional skincare ingredients forms the foundation of the products. They are all formulated with absolutely no chemicals or preservatives. It is just distilled nature in a box, ready for use!
From its humble beginnings, today the company has grown into a global business with customers in over 24 countries and catering to all of India.